The Swedish word that's displacing hygge

The Swedish word that's displacing hygge

Move over hygge, there’s a new Scandinavian lifestyle trend to embrace.

Popularised over the past few years, the Danish ethos of hygge denotes momentary bliss and cosiness, but at its core aims for contentment at specific moments. But the lifestyle industry has moved on, and the Swedish principle lagom (pronounced: laaaw-gum) – with its virtue of moderation and balance – has been crowned the next ‘it word’ by the likes of Vogue and ELLE.

It makes sense that lagom is resonating with people across the globe, says Niels Eék, co-founder and psychologist behind wellbeing app Remente. “At one end, we are excessive in our work habits, connectivity and indulgences. On the other hand, we are advised to limit ourselves by trying a new fad diet or a trendy detox,” he said.

“In a world of contrasts and contradictory advice, lagom hits the middle – allowing people to enjoy themselves, but stay healthy and content at the same time.”
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