The billion-dollar palaces of Apple, Facebook and Google

The billion-dollar palaces of Apple, Facebook and Google

We know by now that the internet is a giant playpen, a landscape of toys, distractions and instant gratification, of chirps and squeaks and bright, shiny things – plus, to be sure, ugly, horrid beasties lurking in all the softness – apparently without horizon. Graphics – rounded corners, lower case, Google’s primary colours, Twitter’s birdie, Facebook’s shades of blue – enhance the innocence and infantilism. It is a world, as Jonathan Franzen once said, “so responsive to our wishes as to be, effectively, a mere extension of the self”. Until we chance on the bars of the playpen and find that there are places we can’t go and that it is in the gift of the grown-ups on the other side to set or move the limits to our freedom.
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