Amazon Prime makes first foray into South East Asia

Amazon Prime makes first foray into South East Asia

Amazon has taken its first foray into South East Asia, launching its Prime Now service in Singapore.

The move is seen as the start of an aggressive expansion in the region, which has a population of about 600 million people.

It is also the first time Amazon has gone head-to-head with Chinese rival Alibaba in Asia.

The Singapore service promises two-hour delivery on thousands of items including groceries and electronics.
Its biggest rival will be Redmart, owned by Lazada, which is in turn controlled by Alibaba.
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